NIKKI PFARR

MENTOR, UX DESIGN

I bring a behavioral economics lens to my work as a design researcher and strategist, an approach that allows me to better understand human behavior and identify the subtle factors that may influence people’s decisions.

I’ve supported design and innovation centers in companies like Google, Samsung, Group Health, Microsoft, and T-Mobile. My own background as a designer means I’m focused on ensuring research insights are actionable for design. Through workshops and speaking engagements, I help design teams learn to incorporate behavioral science insights into their daily work. Follow Nikki on Twitter.