Who is our User Experience (UX) Design bootcamp for? Everyone!
UX design teaches people how to be problem solvers, and where in life can’t this be applied? Training in UX design serves as a foundation to problem solving, it teaches us to think differently about various problems and come up with creative solutions, and for that it can really be transformational.
Businesses are starting to understand that solving user experience problems through human-centered design adds up to big revenue. Companies that are design-centered are outperforming those who aren’t. A 2014 study conducted by the Design Management Institute, a Boston-based nonprofit focused on design management, discovered that design has a significant impact on a company’s success, and says, “Results show that over the last 10 years, design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.” Some well-known examples of “design-led” companies include Apple, Coca-Cola, IBM, Nike, and Starbucks.
This kind of bottom-line benefit for companies explains why UX design is a great career path.
In 2015, CNN projected the 10-year job growth for user experience designers to be 18%. And the Nielsen Norman Group report on Salary Trends for UX Professionals in 2015 states that entry-level salaries for UX designers in the United States averaged $63,000, and after 5 years these professionals were earning about $90,000.
We’ve seen how the lack of applying a User Centered process with the design is actually disempowering graphic designers and forcing them into the role of making things just look pretty. Being good at aesthetics is only one factor in getting designers noticed, and helping them get jobs. Now businesses are looking for people to solve problems. Design is no longer passive, but very interactive, where function and form must become one in the same. Designers used to have to be part psychic, but now can define user problems from testing and solve problems based on information from the audience and the stakeholders.
Our UX design students will learn how to define user problems, how to solve those problems, and then be able to communicate that to the stakeholders. All three count. In addition to being a practitioner, our instructors have taught at some of the top programs in the country and have learned what works and what doesn’t work, and most importantly, what stands out to employers. They have distilled down the process needed to help someone build a future in UX design. They will focus a great deal on how to connect you with your audience, research methods, designing with empathy (which is at the core of human-centered design), and testing, testing, testing!
UX Design is a viable skill, and a necessity for everyone, the bootcamp will be especially useful for those who already have graphic design skills they want to leverage in the digital and UX space, and for those who already have a degree, but want to be part of building something in the tech industry. It synthesizes many lenses: that of coders, designers, stakeholders, etc. There is sustainability in the skills we teach and the jobs our students get hired into.
We help our students build a solid foundation so they can take the next step toward sustainable, and rewarding jobs. Problem solving never goes out of fashion – you will always be valuable.